Quality Management Essay - 1525 Words

Name: QUALITY MANAGEMENT MID TERM EXAM Question You are a project management consultant assigned to a small manufacturing firm that has been experiencing a myriad of problems. After conducting interviews and fact-finding with key managers, you have observed the following: †¢Company revenues and profits have fallen dramatically over the previous 12 months, along with a drop in market share †¢Customer complaints have reached an all time high †¢Employee morale is at an all time low †¢The company has no formal quality program in place †¢No employee training program exists †¢High employee turnover continues unabated †¢Non-conformance costs are skyrocketing After analyzing your data, you are now prepared to present your findings to†¦show more content†¦So with the use of these tools, they have access to areas that need to be addressed for the benefit of the customer. With the tools â€Å"X† could also further their quality planning for the company and future products. Alternatively, the organization might introduce ISO 9000. By doing so â€Å"X† may gauge fulfillment of its customer’s quality requirements and applicable regulatory requirements while aiming to enhance customer satisfaction and achieve continual improvement of its performance. Employee morale is at an all time low Solution: To start with, â€Å"X† company has to provide its workers a productive environment, in order to help them give their best. â€Å"X†`s management must act as true leaders who aim to help people and machines do their best. According to W.E. Deming, rather than criticize performance, supervisors should act as mentors to their workers and create an environment of trust and encouragement so workers experience a sense of pride in their work and the satisfaction of a job well done. Furthermore, workers who fear their bosses seek to meet the minimal expected standards rather than strive to give their best. Quality is neglected and respect for management is diminished. Conversely, people are at their best and are less likely to leave their jobs when they feel secure enough to ask questions and share ideas. The company has no formal quality program in place Solution: First of all â€Å"X† companyShow MoreRelatedDefinition Of Total Quality Management1946 Words   |  8 Pages Total Quality Management is the concept of processes and integration all of functions in an organization in order that to focus on quality control and approach to long-term success will continue improvement in all aspects but not short- term goal. TQM of business plan began in 1980 in the United States. It was popular until early 1990. Nowadays, in the small business to large business, including restaurant and fast food businesses that used system quality standards to manage the organization becauseRead MoreQuality And Total Quality Management1662 Words   |  7 PagesQuality is defined by meeting customers needs. Total quality management in the company through continuous improvement of the quality of its products, services and people. (Goetsch, 2010) Quality and total quality management, the main difference is that perception and activities. (Goetsch, 2010) Here are two of the main elements of the total amount as follows: 1) Education and training: all must be trained and the staff of the organization and educated so that they work hard to do a smart job.Read MoreMeasuring the Cost of Quality Management3443 Words   |  14 PagesCASE FOR QUALITY Measuring the Cost of Quality For Management by Gary Cokins T he quality movement has used the term cost of quality (COQ) for decades. But few organizations have actually adopted a reliable and repeatable method for measuring and reporting COQ and applied it to improve operations. Is the administrative effort just not worth the benefits, or is there a deeper problem with the methodology for measuring COQ? 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Everyone is includedRead MoreQuality Of Quality Management Process919 Words   |  4 PagesThe Quality Management process is a set of procedures that are followed to ensure that deliverables that are produced by a team that comply with standards. The start of a Quality Management process involves setting quality levels, which agree with the customer. Quality Assurance along with Quality Control Process are measured and reported to the actual quality of deliverables. Part of the Quality Management Processes are quality issues are id entified and resolved quickly. A Quality Management ProcessRead MoreThe Quality Of Total Quality Management896 Words   |  4 Pages Total quality management, also known as TQM, which is an umbrella methodology drawing on knowledge of the principles and practices of the behavioral sciences, the analysis of quantitative and non-quantitative data, economic theories, and process analysis to continually improve the quality of all processes. Three major contributors to the quality profession include: Walter A. Shewhart, W. Edwards Demings, and Joseph M. Juran, who taught the concepts of controlling the quality and managerialRead MoreQuality Of Quality Assessment And Management1313 Words   |  6 PagesQuality Assessment and Management Healthcare facilities have a legal and moral obligation to provide the high quality patient care, (Huber, 2014). The Quality Management team’s goal will be to continually strive to improve the care their organization delivers. In order for this to be achieved their must goals and objectives to work towards. The success of these goals and objectives are dependent upon The Quality Management Structure of the organization. With proper implementation and managementRead MoreQuality Management : Quality Of House Building Essay1821 Words   |  8 Pages 4.729 QUALITY MANAGEMENT QUALITY OF HOUSE BUILDING IN AUCKLAND Name : MILTON JOSEPH FRANCIS I.D. No. : 20142314 Email : itsmemilton@gmail.com Word Count : 1706 Prepared for : PROF. RAY NINOW Introduction: Substandard building work is on the ascent, with protests to the administration run Licensed Building Practitioners plan up 30 for each penny this year. The Ministry of Business, Innovation and Employment which runs the plan says more developers

The Dimensions Of Justice Antigone - 1827 Words

The Dimensions of Justice The conflict among individuals or among a person and a group of peoples possessing a given power has always been existed in each society. As many generations have read the renowned Greek play Antigone written by Sophocle, the conflict between Creon and Antigone, which finally not only causes the misery death of the female hero character but also leaves the grief for the tyrannical King, can be considered in various patterns from religion and politics, to command and persuasion, or rigidity and flexibility, and not limited to a gender struggle. When Antigone raised to oppose to Creon’s ordain, the fact is obvious that to prevent the collision, a mutual agreement does not simply come from the same perception, but a condition in which each side has been put in to a reasonable and resolvable state, thus be the core of the play. The complexion making Antigone a tragedy performs its fundamental principle as a lack of justice through chains of dramatic events. This interaction betwee n Antigone and Creon has to be transparentized under a deep thinking toward three remarkable dimensions of justice: devine judgment, harmony, and natural law. Sophocles put his characters in a cascade of interactions and events, where each side proved his or her action reasonable. Therefore, the encounter shows out the existence of an unjust and inequitable circumstance, in the other word, the lacking of justice. Justice can be thought as one of many separated concepts, or anShow MoreRelatedEssay Antigone And Ismene600 Words   |  3 Pages Antigone and Ismene nbsp;nbsp;nbsp;nbsp;nbsp;The personalities of the two sisters; Antigone and Ismene, are as different from one another as tempered steel is from a ball of cotton. One is hard and resistant; the other: pliable, absorbing and soft. Antigone would have been a strong, successful 90s type woman with her liberated and strong attitude towards her femininity, while Ismene seems to be a more dependent 1950s style woman. Antigone acts as a free spirit, a defiant individual, whileRead MoreThe Conflict Between Antigone And Creon836 Words   |  4 PagesIn Sophocles’ tragedy, Antigone, Sophocles follows Aristotle’s definition of tragedy which is constructed in six parts: plot, character, diction, thought, spectacle, and song. Although these six parts are used to produce a successful tragedy, thought is especially important in Antigone because it encapsulates the plot of the play. The thought, or the theme, is revealed in the dialogue from the Prologue to the Second Episode. As a result, Antigone’s and Creon’s dialogue exhibits two interrelated themes:Read MoreSophocles Use of Social Commentary in Antigone1334 Words   |  6 Pages great art has the ability to reach whoever appreciates it no matter their origin. 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She is not humble before her uncle, Creon, because she prioritizes the laws of the gods higher than those of men; and because she feels closer to her brother, PolynicesRead MoreEssay on Nature of the Conflict in Sophocles Antigone2383 Words   |  10 PagesThe Nature of the Conflict in Antigone  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In â€Å"Sophocles’ Praise of Man and the Conflicts of the Antigone,† Charles Paul Segal explains the nature of the conflict between Antigone and Creon: The conflict between Creon and Antigone has its starting point in the problems of law and justice. At any rate, the difference is most explicitly formulated in these terms in Antigone’s great speech on the divine laws. . . . Against the limited and relative â€Å"decrees† of men she sets the eternal lawsRead MoreThe Tragedy Of Sophocles Antigone Essay1808 Words   |  8 Pages Antigone is the main character of the homonymous tragedy of Sophocles. The play follows the formal conventions of Greek tragedy and it is composed of seven scenes (opening scene, prologos), five scenes and a final scene (exodus), which are divided noticeably by six choral songs (opening lyric, parodos) and five choral songs (stasima) which have some relevance to the dramatic situation. As Aristotle distinguishes in his work of literary criticism, Poetics, part of the excitement of a tragic performanceRead MoreAntigone : A Portrait Of Ancient Greece2905 Words   |  12 PagesKelly Devlin Dr. Anna Peak IH 0951-002 10 December 2014 Antigone, a Portrait of Ancient Greece Famous for its production of tragedies, Ancient Greece often employed the use of drama and conflict to illustrate tales relevant to the society at the time. The playwright Sophocles is a prime example of this. In his tragedy Antigone, Sophocles tackles issues such as the role of the gods, the proper behavior of women, and the power of a leader. These motifs not only add value to the narrative, but offerRead Moretheme of alienation n no where man by kamala markandeya23279 Words   |  94 Pagesï » ¿ANTIGONE KEY LITERARY ELEMENTS SETTING This tragedy is set against the background of the Oedipus legend. It illustrates how the curse on the House of Labdacus (who is the grandson of Cadmus, founder of Thebes, and the father of Laius, whose son is Oedipus) brought about the deaths of Oedipus and his wife-mother, Jocasta, as well as the double fratricide of Eteocles and Polynices. Furthermore, Antigone dies after defying King Creon. The play is set in Thebes, a powerful city-state north of Read MoreThe Origin, Development and Significance of Human Rights10255 Words   |  42 Pagesancient Greece and Rome, where it was closely tied to the doctrines of the Stoics, who held that human conduct should be judged according to, and brought into harmony with, the law of nature. A classic example of this view is given in Sophocles play Antigone, in which the title character, upon being reproached by King Creon for defying his command not to bury her slain brother, asserted that she acted in accordance with the immutable laws of the gods. In part because Stoicism played a key role in its

Dimmesdale And Chillingworth Essay Example For Students

Dimmesdale And Chillingworth Essay Characterization is a literary element used by the author to present qualities of characters in a literary piece, the purpose of characterization is to make characters credible and make them suitable for the role they play in the work. Authors present various characters possessing dissimilar qualities, to emphasize different aspects of the work. In the novel The Scarlet Letter, the author Nathaneil Hawthorns depiction of the two male characters, Arthur Dimmesdale and Roger Chillingworth, emphasizes the moral problems of the seventeenth century puritan society. Hence, their different characters contribute vitally to the plot of the novel. Arthur Dimmesdale, the Reverent and the protagonists lover, was not a very powerful character. At his first appearance in the novel, Hawthorne describes his impressive and skilful preaching and calls to the readers attention his physical features such as his eyes and his hair. Hawthorne also marks the power that Dimmesdale gets when he is preaching which contradicts his actual weak character. Since Dimmisdale was a very respected person, his hideous adultery crime of forbidden love was totally unexcitable, and his fear to face his society reflected his weak character. Dimmesdale was put into great pressure when he was notified by the public to persuade Hester to confess who the father of her baby was, this caused his constant wounding of heart, which also stresses on his weak character. Dimmesdales health was lead to rapid deterioration, so he went to visit Roger Chillingworth, the real husband of the character Hester, and one of the few doctors in town; by that time, Chillingworth h ad already known that Dimmesdale was the one that committed adultery with his wife. Chillingworth made Dimmesdale suffer by exaggerating his illness, and humiliating him with guilt of his sin a bodily disease which we look upon as whole and entire within itself, may, after all, be but an ailment in the spiritual part. the fragility and susceptibility of Dimmesdale states clearly his weakness, moreover. Dimmesdales love and agony towards Hester was shown in his physical and mental degeneration, furthermore, his love to Pearl, his daughter, was shown when he was trying to kiss her, but he always got her refusal, and this was the climax of his weakness and deterioration of character. yet, at the end of the novel, Dimmesdales health was in its worst stages, therefore he had nothing to lose, so he confronts his society and tells them about is adultery crime that he committed with Hester, and after he did that he gives up life, but as a matter of fact his death was not a sad one, for he was relieved from the pain in his heart and also got to kiss his daughter Pearl whom he never got to kiss, hence, at the end of the novel, the latter character musters courage and loses his weakness which was replaced with the powerful character that confronted without fear. Chillingworth is not a very amiable character to the reader , but on the other hand he is a very shrewd and sharp person, with a malignant air surrounding him. He went through a great deal of pain, his ship sank and he was the only survival, then he was captured by the Indians where he stayed near the medicine man most of the time and learned from him a great deal. He returns to his town to find his wife, Hester, involved in an adultery crime with the character Dimmesdale. His character is strengthened further more through his journey, and this is evident through the physical change (she)was startled to perceive what a change had come over his features,-how much uglier he looked and the physical change is a symbol of the bitter change that happened to his character which also foreshadows the torture he would keenly and evilly apply to his wifes lover, this showed his clever yet evil haunted by satan character. This discerning quality of his made him recognizes the way Dimmesdale look ed at Hester and Pearl, he also noticed the habit of Dimmesdale of putting his hand on his chest showing his physical pain, then cleverly, he manipulated his observations to plan his revenge. All the latter evidence presents the powerful character of the doctor. .ud8560b90fb0840de917820fa34ac4433 , .ud8560b90fb0840de917820fa34ac4433 .postImageUrl , .ud8560b90fb0840de917820fa34ac4433 .centered-text-area { min-height: 80px; position: relative; } .ud8560b90fb0840de917820fa34ac4433 , .ud8560b90fb0840de917820fa34ac4433:hover , .ud8560b90fb0840de917820fa34ac4433:visited , .ud8560b90fb0840de917820fa34ac4433:active { border:0!important; } .ud8560b90fb0840de917820fa34ac4433 .clearfix:after { content: ""; display: table; clear: both; } .ud8560b90fb0840de917820fa34ac4433 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud8560b90fb0840de917820fa34ac4433:active , .ud8560b90fb0840de917820fa34ac4433:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud8560b90fb0840de917820fa34ac4433 .centered-text-area { width: 100%; position: relative ; } .ud8560b90fb0840de917820fa34ac4433 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud8560b90fb0840de917820fa34ac4433 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud8560b90fb0840de917820fa34ac4433 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud8560b90fb0840de917820fa34ac4433:hover .ctaButton { background-color: #34495E!important; } .ud8560b90fb0840de917820fa34ac4433 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud8560b90fb0840de917820fa34ac4433 .ud8560b90fb0840de917820fa34ac4433-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud8560b90fb0840de917820fa34ac4433:after { content: ""; display: block; clear: both; } READ: The Conceptual Framework For Accounting - EssayThe characters presented by the author, which are Dimmesdale and Chillingworth, were very effective and cobntributed to he plot and the theme of the novel. They showed totally different thoughts which meant the were foils.

The Cathedral Essays (1176 words) - Platonism, Cathedral, Analogy

The Cathedral Plato's ?Myth of the Cave? and Carver's Cathedral provide insight into parallel words. The protagonists in each story are trapped in a world of ignorance because each is comfortable in the dark, and fearful of what knowledge a light might bring. They are reluctant to venture into unfamiliar territory. Fortunately the narrator in the Cathedral is forced by circumstances to take a risk. This risk leads him into new world of insight and understanding. The narrator in ?The Cathedral? begins the story with the issue of hesitation in seeing the light. The light in this story just like the light in Plato's ?Myth of the Cave? represents reality. The narrator expresses the fear of expressing reality when he said ? I wasn't enthusiastic about his visit. He was no one I knew. And his being blind bothered me. My idea of blindness came from the movies. In the movies, the blind moved slowly and never laughed. Sometimes they were led by seeing eye-dogs. A blind man in my house was not something I look forward to?. (Page 98). The narrator felt that being blind was like being in a type of prison and the preconceived notion of self-imprisonment was frightening to him. He felt that blindness was exactly like being a prisoner in Plato's Cave, a scary world where no light ever penetrated. Unfortunately, the husband is imprisoned in his own ignorance. His view of blindness had come from Hollywood's portrayal of blind people. As far as he is concerne d, his situation is completely normal. He knows there are lots of people just like him. In ?The Cathedral? the extent of the husband's ignorance or naivet? is extremely irritating. When his wife tells him the beautiful story of the blind man's romantic relationship with his wife Beulah, all he could think of is ? What a pitiful life this woman must have led. Imagine a woman who could never see herself as she was seen in the eyes of her loved one. A woman who could on day after day and never see the smallest compliment from her beloved. A woman whose husband could never read the expression on her face, be it misery or something better?. (Page 100). But the blind man had sight in the form of intuitiveness. This sight gave him greater vision than the sighted man. The blind man had a sense of and source of reality in the truth and strength of the relationship. This man was unlike the prisoners in the cave. The humans in the cave had no such reality. No love warmth or human contact. The prisoners in the cave had no knowledge of those things. The fire and the shadow provided the only reality for them. This was their source of knowledge and their source of contact with the world. For these people their ?cave life? and their ignorance created a world worse than the blind man's. Unknown to the prisoners in the cave an elevated causeway crosses through the cave. The prisoners do not know where this road will lead them. In Carver's ?Cathedral?, the narrator did not realize that the blind man was in his ?causeway? out of ignorance. He did not realize that the simple act of his wife inviting the blind guest would lead to major new discoveries about himself and his ignorance. The narrator's wife has been exposed to knowledge, which is what Robert represents in this story, for many years. She was more aware of the world because of her relationship with Robert. This exposure was instrumental in presenting her husband with a learning opportunity. Her husband was given the opportunity to see the light. This was territory into which he would have never ventured on his own. His fears from his own cave prevented such risky behavior. This was opportunity for him to learn, grow, and develop in a myriad of ways. He would gain in his relationship with his wife. He would gai n new insights about himself, and most of all he would gain knowledge that would pull him out of his own cave. The narrator saw the blind man ?drink? and ?smoke cigarette down to the nubbin?. He saw the blind man ?enjoy dope and whiskey'.

The Meaning of the Pseudonym Mark Twain

The Meaning of the Pseudonym Mark Twain Samuel Clemens used several pseudonyms  during his long writing career. The first was simply  Ã¢â‚¬Å"Josh,† and the second was â€Å"Thomas Jefferson Snodgrass.† But, the author wrote his best-known works, including such American classics as The Adventures of Huckleberry Finn and The Adventures of Tom Sawyer, under the pen name Mark Twain. Both books center on the adventures of two boys, the namesakes for the novels, on the Mississippi  River. Not surprisingly, Clemens adopted his pen name from his experiences piloting steamboats up and down the Mississippi. Navigational Term Twain literally means two. As a riverboat pilot, Clemens would have heard the term, Mark Twain, which means two fathoms, on a regular basis. According to the UC Berkeley Library, Clemens first used this pseudonym  in 1863, when he was working as a newspaper reporter in Nevada, long after his riverboat days. Clemens became a riverboat cub, or trainee, in 1857. Two years later, he earned his full pilots license and began piloting the  steamboat  Alonzo Child  upriver from New Orleans in January 1861.  His piloting career was cut short when riverboat traffic ceased at the start of the Civil War that same year. Mark Twain means  the second mark on a line that measured depth, signifying two fathoms, or 12 feet, which was a safe depth for riverboats. The method of dropping a line to determine the waters depth was a way to read the river and avoid submerged rocks and reefs that could  tear the life out of the strongest vessel that ever floated, as Clemens wrote in his 1863 novel, Life on the Mississippi.   Why Twain Adopted the Name Clemens, himself, explained in Life on the Mississippi why he chose that particular moniker for his most famous novels. In this quote, he was referring to  Horace E. Bixby, the grizzled pilot who taught Clemens to navigate the river during his two-year training phase: The old gentleman was not of literary turn or capacity, but he used to jot down brief paragraphs of plain practical information about the river, and sign them MARK TWAIN, and give them to the New Orleans Picayune. They related to the stage and condition of the river, and were accurate and valuable; and thus far, they contained no poison. Twain lived far from the Mississippi (in Connecticut) when The Adventures of Tom Sawyer was published in 1876. But, that novel, as well as The Adventures of Huckleberry Finn, published in 1884 in the United Kingdom and in 1885 in the United States, were so infused with images of the Mississipi River that it seems fitting that Clemens would use a pen name that so closely tied him to the river. As he navigated the rocky path of his literary career (he was beset with financial problems through much of his life), its fitting that he would choose a moniker that defined the very method riverboat captains used to safely navigate the sometimes treacherous waters of the mighty Mississippi.

Free sample - Corporate Labor Relations. translation missing

Corporate Labor Relations. Corporate Labor RelationsLabor relations are an expansive concept which mostly guides the relationships between employers and employees. While labor relations are mostly applied when the relationship involves employees in trade unions but also they can apply for those not in unions. Labor relations are integrated into a national policy on labor.   The government and a nation’s various regulations provide to the industry principles regarding the treatment of employees. In the United States of America, labor relations gained a huge boost with the passage of the National Labor Relations Act in the year 1935. The National Labor Relations Act gave most employees these rights. The case was upheld by the high court around the year 1937. The National Labor Relations Act 1935 also advocates for affirmative action. Affirmative action refers to an employer giving equal employment opportunities to the employees (Ackers, 2003; Kaufman, 2004). The employer is not supposed to discriminate the employees along whatever line be it race, color, religion, origin, sex, age, citizenship or even disability. Any discrimination based on whatever characteristics would be treated as a breach of labor relations and rights. Forms of breach of labor relations Many organizations in the US have for long time discriminated workers along the lines of race. Many organizations in the United States of America absorb whites at the expense of the black Americans. If all the unemployed black Americans were to replace the employed white workers only 1 per cent of the whites will be affected. This shows how important the affirmative action is and all the employers need to be compelled to adopt it. The other phenomenon of breach of the labor relations is captured in the poor working conditions. This means that they are not entitled to any benefits, their pay is poor and they cannot join the existing trade unions. With such working conditions, those casual workers operate as if they do not have rights. The labor relations call for employers to ensure job security for all their employees. Many organizations do not allow for permanent terms which require the employee to sign for appointment contract which stipulates the terms and conditions of the job including the grounds and arrangements upon which an employee can be laid off. Breach of labor relations is always illegal. This is because it violates human rights. It also breaks the law governing labor in the United States of America. As a result breach of labor relations is a civil case answerable in a court of law. National Labor Relations Act 1935 of the US has quite a number of options to deal with such case of breach of labor relations. One of the common options is by ensuring that the complainant is fully compensated for any damages. The compensation can be monetary or incase the employee was laid off to be reinstated. Another option is fining the organization and letting the fine go to the government’s kitty. The organization can also be compelled to adopt the regulation and execute it to all its employees. This will ensure that employees get more permanent terms, job security, better pays, form trade unions which can fight for their rights when need be. In conclusion, there are two broad forms which breach of labor relations can take. The first form of breach includes discrimination of the person along a given line For instance. color or race. This influences who gets a job and who does not. The other form is as a result of violating human rights For instance. poor working conditions.

Im One Archie Anderson Essay Example | Topics and Well Written Essays - 750 words

Im One Archie Anderson - Essay Example Environmental campaigns have also raised the need for alternative, renewable sources of energy within the society to conserve natural resources for posterity. The issue of environmental pollution caused by the burning of the fuels from this industry has led to an extensive criticism of the oil and gas industry in a harsh way. The I’m One Campaign sought to handle these crises by documenting all the benefits oil and gas to the American society. It reviews numerous aspects in which oil and gas are fundamental to the society to persuade them to support the industry. The advertisements states facts about the dependence of oil and the benefits it has to the American fraternity. Jobs, education and day to day activities within the American society get reviewed in the advertisement, and their relation to the existence of oil gets developed in the advertisement to enlighten the American consumers. (AmericanPetroleumInstitute) According to the campaign, 9.2 billion jobs in the US get maintained by the gas and oil industry. The capitalist nature of the US makes this statistic a welcome one as the citizens are in a constant mission to attain economic stability. The recession hit the country dearly leading to reduced job security, and thus any effort to improve the situation shall get immense support. This advertisement aims at this niche to enable the embracing of the oil and gas industry. The jobs that got covered in the campaign that get supported by the oil and gas industry were numerous. Among them were mechanics, power pricers, researchers, marketing coordinators, design engineers, field engineers, chemists, landmen and environmental, health and safety technicians. This long list in their advertisement brings out the quantity aspect of the benefits of the oil and gas industry. It goes to a personal level in naming the respective discipline apart from mentioning the staggering statistic of 9.2 billion